It was that time of year again, time to roll out the Children in Need brief. The brief, that most of the creative department dreaded; children and charity *shudder*. But this time, the client was asking for something a little bit more “daring”.
So, the creative team rushed away, full of hopes and ambitions. Maybe, just maybe, this was the brief that would launch them into the international advertising arena.
But, they had just one little problem. The mandatories listed that they had to include that god damn irritating Pudsey Bear. The one with the pathetic eye patch, which never speaks and seems to endlessly wave like a member of stuffed royalty. What the hell were they going to do with this hopeless amateur beige Bungle?
They knew they had to do something different,
A stunt… Radical man.
Yes, this will get them noticed. No one had ever done a stunt for a charity before. ever. ever. And never with a fucking bear.
The idea: How high up can we drop an egg containing Pudsey before it breaks? Idiots are asked to place bets on heights and the egg will be released (hopefully from somewhere just above the stratosphere).
But they knew this wasn’t enough, so to jazz up the PR and support their awards case study video they decided to throw in a lifesize robotic T-rex complete with snap-happy teeth. If the egg doesnt kill Pudsey the dino will.
Perfect shock tactics. The lion was in the bag.